The key to success in an industry rife with like organizations – as many a businessperson has found – is differentiation. That’s how Apple is dominating the tablet marketplace, how The Drudge Report faces off against Politico and HuffPost, and how Dennis Rodman got people to talk about him.
Thus, new VoIP carrier, the aptly name Voice Carrier, seeks to carve its niche in the fiercely competitive digital voice market. The San Jose, CA-based company provides VoIP systems to businesses ranging from small to medium in size.
“We differentiate ourselves in many ways,” said Voice Carrier CEO Gary Johnson in an interview with TMC, “However, the most important parts of our differentiation to our customers are price, quality and reliability of service. Our pricing model is a little bit different than all of those who are in the business along with us in that we don’t charge for the line or for the extension, we just charge by the concurrent call.”
Voice Carrier subscribers pay by the number of people using the phone simultaneously rather than the number of phone lines subscribed to. If a company had 10 lines set up, but only seven employees were on the phone at any given time during the day, they only pay for those seven calls.
Voice Carrier boasts flexible interoperability, as its technology can be used in conjunction with about any handheld technology.
Voice Carrier’s technology is about 70 percent proprietary and 30 percent open source, with three developed and integrated technologies. 11 patents are pending on its own technologies. They’ve grown at a rate of about 30-40% over the last year, in Johnson’s own estimation.
Said Johnson, “Our plan is to continue to grow and become a true, significant player in the massive switch that is happening right now from landline office technology to voice over IP technology.”
